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Replacing ‘problematic’ ingredients: Meeting the competing challenges of conscious consumerism and customer satisfaction
Conscious consumerism is a trend that’s here to stay. The public is increasingly well-informed on the potential...
Beyond the lab: Why understanding consumer behaviour is vital for R&D insights
Considering the end-user of your new product is a vital component to the success of any innovation and understanding...
How merging consumer insights with technical expertise leads to better products
Of the 30,000 new consumer products introduced every year, around 95 percent are destined to fail, according to Harvard...
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