How merging consumer insights with technical expertise leads to better products
Of the 30,000 new consumer products introduced every year, around 95 percent are destined to fail, according to Harvard...
Personalisation: the trend, the challenges and the reality
We’re working with clients across sectors to consider and address this personalisation trend. We’re asking “how...
Beauty Tech Unboxed: personal care innovation for the digital age
With the beauty tech movement rapidly gathering momentum, it’s easy to be swept along by the crowd. But to achieve...
A review and future gazing
In our paper The Future of Cosmetics and Beauty: This time it’s personal we explored the change in consumer...
Power into beauty: how skincare companies can find new success with energetic devices
Through our work, insight and conversations we understand better than most the uses, challenges and opportunities novel...
Consumers and their views and attitudes around the personal care and beauty sector
This is one of a series of pieces based on research conducted by Sagentia earlier this year and introduces us to some...
The physiology of the wellness trend: perception vs reality
The wellness trend is everywhere but especially noticeable in the health and personal care arena. It’s here that’s...
Clean label in the personal care sector
Market research shows consumers now rank natural ingredients and environmental impact as more important to them than...
Wellness: a new brand mission or a new brandwagon
Looking after yourself isn’t new thinking: eating a balanced diet, regular exercise, limiting alcohol intake and not...
The pursuit of wellness: striking the balance between perception and proof
The trend for wellness is everywhere. On the market today there are devices that monitor hydration, online shopping...
