Driving killer products through innovation

Sagentia, a leading global science, product and technology development company, and Nu Skin, a global direct marketing company with a portfolio of anti-aging products, are today co-presenting to an audience of cross-industry experts on how to successfully implement and manage a multi-partner innovation network to deliver superior new products. The companies will share insights from their recent collaboration and provide practical tips on how to make an innovation network work and provide benefits for all of the partners.

During the discussion, Kevin Fuller, VP Global Product Marketing at Nu Skin, and Iain Ansell, SVP Consumer at Sagentia, will highlight the benefits of working with a network, how to select appropriate partners and how to understand the requirements for each partner. This discussion will also cover some of the challenges of working within a complex network of partners, and provide tips for effectively setting up and managing your network.

Kevin Fuller comments: “In the direct selling channel, innovation and quality are especially critical to energize the sales force and drive growth. Leveraging the expertise of best-in-class partners has proven a successful model for Nu Skin in new product development. When it comes to ambitious, high-innovation projects, successfully integrating the work of multiple expert partners is the secret sauce.”

Iain Ansell adds: “Working with multiple partners in this way can enable companies to identify tangible new opportunities for innovation and move faster and more efficiently into new, non-core areas. Furthermore, if implemented effectively, this approach can reduce the risks involved in a product development program, ultimately benefiting all of the parties involved. At Sagentia we have a long history of collaborating with clients and other partners on innovative device developments and we’re delighted to have this opportunity to share some of the lessons we’ve learned over the years.”

CoDev is an annual international conference run by The Management Roundtable, focusing on co-development and open innovation.