Health & wellness innovation consulting

Our work in health & wellness

"Health and wellness is a prerequisite for new propositions, especially in food and beverage. Brands want to learn from the consumer health and medical sectors. Products and services that need to deliver on expected sensorial attributes within acceptable costs need a collaborative approach, which is where our experience significantly accelerates R&D. We've also experienced a growing interest in digital modalities to supplement or replace traditional treatment solutions and provide consumer engagement, education and support. Integration of ML/AI techniques will bring additional opportunities too."

Meet Principal Consultants, Ankita Singal Sareen and Tatiana Sergeenko.

Let's meet to discuss health & wellness challenges

Trends in health & wellness

The translation of approaches, technologies, and propositions from medical applications to consumer products and services - with appropriate ingredients, dosages, stability and scalability - is a key trend. Beyond sustainability, consumer well-being is one of the most powerful and enduring trends of recent years. However, consumers want healthier products but do not wish to pay more and don't want to compromise on performance attributes such as taste. Therefore, product design vs cost vs sustainability represents a big challenge for brands. Looking further ahead, AI and its impact on health and value propositions may be significant in terms of diagnostics and the development of tailored therapeutics.

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+44 1223 875200

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Our science and technology teams work cross-sector as we believe that the learnings from one sector can inform another and that clients’ projects should have access to the full range of skills from across the Group.

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