Health & wellness innovation consulting

Our work in health & wellness

"As medical care pathways shift from reactive to preventive care, next-generation healthcare solutions are set to involve interplay between next-generation molecular-level diagnostics, novel formulated treatment solutions, and self-care. We've experienced growing interest in digital modalities to supplement traditional medicated treatment solutions. Integration of AI techniques will bring additional opportunities to derive new insights, and advanced data analytics and ML modelling will play a critical role in the development of new health products and services."

Meet Principal Consultant Tatiana Sergeenko.

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Trends in health & wellness

The translation of approaches, technologies, and propositions from medical applications to consumer products and services - with appropriate ingredients, dosages, stability and scalability - is a key trend. Beyond sustainability, consumer well-being is one of the most powerful and enduring trends of recent years. However, consumers want healthier products but do not wish to pay more and don't want to compromise on performance attributes such as taste. Therefore, product design vs cost vs sustainability represents a big challenge for brands. Looking further ahead, AI and its impact on health and value propositions may be significant in terms of diagnostics and the development of tailored therapeutics.

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Our science and technology teams work cross-sector as we believe that the learnings from one sector can inform another and that clients’ projects should have access to the full range of skills from across the Group.

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