The ever-connected consumer

The digital age is here with high connectivity and digital awareness across all generations converging in more areas of our lives. Smartphones allow us to do more on-the-go, while The Internet of Things is now a reality as Alexa and Amazon Echo become permanent and reliable fixtures in organising and managing our lives.

Read our latest thought leadership paper which explores what the hyper-connected, digitalised and data-driven world is going to look like, what it means for consumer products, and how, here at Oakland Innovation, we’re working with organisations to better understand this digital space at every touchpoint.