R&D Acceleration - R&D teams need to respond to market changes in shorter and shorter timeframes

Consumer trends move at an ever-increasing pace, and combined with a myriad of external events, regularly mean R&D teams need to respond to market changes in shorter and shorter timeframes.

In this paper we explore some of the ways R&D can be accelerated, the challenges and benefits and how we are supporting clients in the ambitions to innovate in this area.