Meeting consumers’ hygiene expectations in the Covid-19 world

There’s no doubt that hygiene has taken on new significance in the wake of the Covid-19 pandemic. But what do consumers really care about in relation to hygiene? And has this changed in the past 12 months? That’s what we set out to discover in October 2020 with a representative survey of adults in Great Britain. We also conducted a B2B survey of key decision makers across sectors to see how business feels consumer behaviour would drive change in their business.