We helped our client (an equipment supplier into the food industry) to develop its strategy and understand where it should be playing for future success.In order to do this we:

• Gathered data on the overall market size and trends within key food application areas

• Landscaped the food ecosystem dynamics relevant to client i.e. key players and relationships

• Mapped the needs and challenges at each stage of the food supply chain as well as mapped competitor offerings• Leveraged insights gained to inform the development of any future strategy in the food space

• Recommended a go-to-market approach