The client wanted to understand the market
opportunity for its ingredient which had robust
clinical proof to support health claims.

Our client asked:

The client had a technology that showed promise for the treatment
of menopause symptoms and needed to understand the competition
and potential market opportunity for natural menopause treatments.
It also wanted to understand potential business models and to
identify partners to facilitate market entry.

The project story:

We reviewed current solutions and mapped key trends, along with
current and emerging products, and multiple stakeholders were
interviewed in different geographies to seek their views on market
opportunities.

An analysis of findings identified gaps with current products that
could be addressed by client technology. We also identified potential
partners for market entry.

Results: deliverables and outcomes

Our recommendation was that the client focus on a particular market
based on the intelligence gained.
A company that was receptive to partnership with our client
was also identified and a successful venture developed.