The client wanted to explore future
opportunities for formulated products
and digital to work together to provide
consumers with a holistic solution to
their healthcare needs.

The project story:

We undertook interviews with technical and commercial members of
the client team to understand the internal perspective on opportunity
areas of interest, and to identify gaps in knowledge.

This was then mixed with secondary research including market data
and reports, consumer research, product data, clinical trials, and
news articles, and primary research with market commentators and
technology holders.

The research explored key unmet consumer needs, market dynamics
and a technology assessment, as well as identifying key players in
the ecosystem. Case studies illustrated successful business models
in the digital space. The landscape of technologies and key players
was mapped and overlaid with the market and consumer insights to
identify areas of opportunity in the short and longer term.

Results: deliverables and outcomes

We provided our client with a robust understanding of the technology
and market landscape and insights into what a successful ecosystem
could look like.

In partnership with our client we developed their future strategy to
incorporate digital with formulated products to provide consumers
with an integrated solution to their healthcare needs.