Our client wanted to identify start-ups with
microbiome-based skincare products. It was
important to the client to identify innovative
start-ups to support their already significant
knowledge in skincare.

The project story:

We undertook secondary research using several sources to identify
relevant targets including databases for crowdfunding, innovative
SMEs, patents, literature, and university spin-offs.

Interviews were particularly important to identify start-ups which
were not visible through published sources. Prioritised companies
were evaluated through detailed conversations with co-founders
and MDs and were assessed based on several criteria including,
technical competence, innovation pipeline, IP, receptivity to
partnership, and any conflicts of interest.

Results: deliverables and outcomes

We shared with the client the landscape of innovative start-ups and
their technologies in this space and recommended those who best
fit the client’s criteria.