Our client, a global confectionery company, approached Sagentia Innovation to re-invent confectionery products using only natural, sustainable and clean-label ingredients. Competitive formulations are not perceived as giving the consumer the same sensorial qualities as the product made with artificial ingredients.

Sagentia Innovation identified natural functional materials that could provide suitable chemical, physical and textural properties for use in the product. Formulation concepts were generated which theoretically could deliver the target sensorial and textural attributes. The naturally based formulations were then created in a kitchen environment and evaluated for performance using tailor-made in vitro methodologies and an expert sensory panel.

Our formulation performed on par with the predicate (artificial) formulation, enabling the client to take development on internally to scale-up tasks.