The client, a novel materials manufacturer,
wanted to extend their penetration of the
healthcare market by understanding the
unmet needs within wound care that might
be met by a new ‘material’.

The project story:

We constructed a market landscape using insights drawn from
secondary information, and most valuably from stakeholder
and expert interviews. This established an understanding of the
functionalities that were valued across specific medical applications
and important areas of under-performance. It also highlighted
the technical and commercial trends that would impact product
performance requirements and so shape market demand.
The research enabled the identification of emerging product needs
in the short, medium and long-term, potential innovations that may
disrupt the market, potential uses of the client’s material in current
and future products.

Results: deliverables and outcomes

We provided a road map helping the client to consider an innovation
program aligned to the likely evolution of the market.