Research findings enabled informed decision
making on how to launch the novel product.
Findings from research the client to make an informed decision on
how to move forward with launching their novel product. They also
established relationships with key market stakeholders, identified by us,
which facilitated market entry.
Our client asked:
The client wanted to understand what opportunities there were for a
novel material in dental applications.
Our client had developed a novel material with functionalities that
were considered of interest for use in professional dental care
applications and was interested in exploring receptivity to this
material in two key geographic regions (EU and US) as well as
identifying potential partners for market entry.
The project story:
We targeted leading dental professionals to test the receptivity to the
client’s novel material with specific functionalities.
Our research explored strengths and gaps associated with existing
materials to determine the importance of the functionalities delivered
by the novel client material.
Research also summarised key issues impacting on the market as
well as an estimation of market size.
Results: deliverables and outcomes
Findings from research the client to make an informed decision on
how to move forward with launching their novel product. They also
established relationships with key market stakeholders, identified by
us, which facilitated market entry.
