Our client wanted to identify natural
ingredients with proven efficacy for
incorporation into their products for
gut health.

Our client asked:

Many products claim benefit for gut health and our client wanted to
explore these to develop evidence-based products. They also wanted
to understand the current and emerging product landscape and their
associated claims.

The focus was to identify actives that could be included in their
products.

The project story:

We undertook secondary research reviewing clinical data and
publications on the efficacy of actives to identify credible targets.
Interviews were also undertaken with leading academics, technology
developers and HCPs to validate the emerging insights from
secondary research. Interviews also tested receptivity to potential
partnership with client.

Results: deliverables and outcomes

Prioritised actives and potential partners - following analysis of
insights on efficacy, IP, stage of development - were recommended to
the client for incorporation into products.
Successful partnerships were also set up and products are
now in development.