Our client wanted to improve the sustainability
of its flexible packaging by adapting its
strategy to meet the varying needs and
demands of consumers and legislators in
countries around the world.

The key challenge was understanding which technical approaches to
deploy in different regions to meet its sustainability goals.

The project story:

We used our knowledge of sustainability in packaging and fluency
in different languages among our colleagues to evaluate a series of
different countries in Europe, Asia, Latin America and North America.
We explored current regulations and identified proposed policy
changes, assessing when and how likely they were to come into force.

Recycling infrastructure was also evaluated and a thorough
examination of existing approaches – including recycling, composting
and take back initiatives – was undertaken, alongside reports on the
state of the development of infrastructure, from collection to final
recycling, as well as how infrastructure is likely to change in the
future. Further to this, consumer and other key stakeholder attitudes
were explored and considered.

Results: deliverables and outcomes

We developed country-specific strategies that were consistent
with current and future developments, as well as suggesting areas
where our client could act and take a lead with stakeholders in each
market under consideration. Insights from the study were presented
and an action plan was created. Several key initiatives are now
underway to drive forward their sustainability strategy.