The client wanted to understand the
different approaches, including natural
supplements, with credible evidence that
could be used to manage stress.

Our client asked:

We undertook secondary (review of scientific publications and clinical
data) and primary (expert interviews) research to conduct a landscape
analysis of available solutions and to classify them according to the
level of associated clinical evidence.

The project story:

The research explored natural actives, ingredients, formulations,
devices and apps.

As part of research, we described the key trends in products and
consumer interest in stress management.

Expert interviews explored views on the strengths and gaps
associated with the solutions with the most clinical evidence

Results: deliverables and outcomes

We outlined the key elements of the stress management ecosystem
in the consumer health space and profiled companies with the most
credible solutions.

We informed client on the most credible potential solution spaces,
short and medium terms engagement points and path forward.

Insights from the study were shared with top management and
project sponsor received support to drive forward with the initiative
within the organisation.