Mapping the opportunity for bio-fortified crops

Opportunity

HarvestPlus’ bio-fortified crops approached us to better understand the market opportunity for bio- fortified crops. These crops, created by means of conventional plant breeding methodologies, are being developed to tackle the worrying global trend of hidden hunger and micronutrient malnutrition.

Approach

The scope considered consumer acceptability, barriers to B2B uptake, regulatory compliance (UK, EU, US) and the impact on manufacturing processes in sample recipes. The team were able to bring combined expertise to act as an incubator for this concept, shedding light on a number of interconnected considerations, such as consumer positioning, claims and grey areas of regulation that will be addressed in future activities.

Result

The blended approach provided HarvestPlus with an holistic overview of the situation and a clear set of recommendations to progress to market.

 

Haven't found what you were looking for?

Our marketsarrow pointing rightarrow pointing right

Our consultants, scientists and engineers redefine what’s possible and help R&D groups across the medical, industrial, consumer and food and beverage sectors achieve commercial return from their opportunities.

Our projectsarrow pointing rightarrow pointing right

We have completed over 10,000 projects for start-ups and global market leaders alike, from understanding the market & technology landscape through to developing and delivering complex products.

Get in touch

By submitting your details you agree to us holding the personal data you've supplied for the purpose of processing your enquiry. For information about how we handle your data, please read our privacy policy